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Simona

Simona is an author at The First Page who writes opinion pieces on business, money and technology. She picks a side in the first two lines and defends it without padding. She would rather write three lines that land than three pages that drift.

Stories By Simona

Marketing6 years ago

Marketing in a Downturn: The Budget Cuts That Cost You More

Cutting the marketing budget in a downturn is the most expensive move a business can make. It feels responsible at the time, and it rarely is....
Business7 years ago

How to Choose a Security Company in Melbourne Without Getting Burned

Plenty of Melbourne businesses choose their security company the way they order takeaway: on price and proximity. It is the wrong way to pick something that...

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An open compost bin in a leafy Australian backyard layered with vegetable scraps, dry leaves and garden clippings, a garden fork leaning on the bin and a small bucket of scraps on the grass.

Eco Friendly2 days ago

Composting at Home in Australia: What Goes in the Bin and What Doesn’t

View from an aeroplane window seat with a wing passing over clouds and a person's lower arm resting on the armrest beside a small reusable water bottle in soft daylight.

Travel4 days ago

Long-Haul Flight Tips: The Advice That Works and the Myths You Can Ignore

A person sitting on a park bench in an Australian spring park, seen from behind holding a tissue to their nose, a flowering tree and tall grass in bloom nearby in soft morning light.

Healthcare7 days ago

Hay Fever in Australia: Which Pollens Hit When and What Actually Relieves It

A support worker guiding a young adult's hands as they plant a seedling in a raised garden bed at a sunny Melbourne community garden.

Healthcare4 years ago

NDIS Social and Community Participation: What’s Funded and How to Use It

Hand resting between a modern smartphone and a simple keypad phone on a timber cafe table, weighing the switch

Tech1 year ago

Dumb Phones Are Back: When Switching From a Smartphone Actually Makes Sense

Healthcare1 year ago

How Scary Movies Affect a Child’s Mind (and What Parents Can Do)

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